Portfolio

The B2B campaign of Spotify’s annual end-of-year recap, giving advertisers their own personalized insights about their audience and ad campaigns.

Spotify’s annual Gen Z report. Jenny leads this project, from writing the master brief and report content to crafting the GTM and all marketing materials.

An audio-first campaign for Quentin Tarantino’s film, featuring custom audio annotations of Tarantino discussing his soundtrack picks and an exclusive podcast episode, supported by PR, social, and paid media.

A digital experience where fans entered a current favorite artist and received a 20-track playlist that transitioned into Selena’s music, showing how today’s artists were influenced by her.

“Off the Wall Wednesdays,” a weekly playlist personalized to each listener’s music history, featuring iconic Vans artists and refreshed automatically every week.

A summer campaign to reach a less-engaged audience ahead of the film’s July 4th weekend release, with talent (Lin-Manuel Miranda and Alex Lacamoire), social, in-app placements, and paid media.

An ambassador program for top creative agency partners, with intimate sessions and educational resources. The result: more creative briefs and stronger agency relationships.